A Look at the Sole of Black Sneaker History
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The sneakers industry earns more than 70 billion dollars of revenue each year. Yet the originators of sneaker culture see less than 5% of that revenue. So this Black History Month, eBay, the OG sneaker marketplace, retraced the steps of Black sneaker history and launched, “The Footprint.”
Our solution was to create a social-native docu-series. It weaved through four eras of Black influence that gave the sneaker game its footing and featured iconic pioneers such as Dapper Dan, D’Wayne Edwards, Aleali May, and Frank Cooke. We also gave love to some of the most famous sneakers that originated in Black culture.
Chapter 1: Building Blocks
Before sneakers became a global phenomenon, the culture started on the streets of Black neighborhoods across America. So for Black History Month, the brand that changed sneaker culture forever took a look at where it all began by retracing the steps of Black sneaker history.
Chapter 2: Breakthrough
Sneakers first gained mainstream appeal as a staple of 80s and 90s hip-hop fashion and the rise of professional basketball as a national pastime. Black creators and athletes led both.
Chapter 3: The Takeover
In the 2000s, the game got taken to the next level through the rise of social media. Collabs, colorways and a global community gave the culture new life.
Chapter 4: Tomorrow
The future is being designed today with Black innovators leading the charge. The introduction of new techniques, materials and design are reshaping the possibilities of what a sneaker can be.
The Stats
The comment section blew up. Streetwear and fashion legends like June Ambrose and Va$htie shared and showed love. And most importantly, our entire community came together to give credit where it was long overdue by honoring The Footprint of Black Sneaker History.
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