Panda Express•Blazing Bourbon Chicken

As part of a larger partnership with the hit online series, “Hot Ones,” we drove consideration for Panda Express by leveraging the show and driving sales of their new offering, Blazing Bourbon Chicken. We enticed “Collective Cravers” to add Panda to their rotation by connecting the “swicy” (sweet & spicy) product with Hot Ones to energize brand health and drive sales.